Kate Toon has some amazing advice on what Google is really looking for on your site and how to start making SEO work for you without making your head explode!

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. 

She has worked with big brands such as Kmart, as well as help countless small businesses produce great content and improve their copywriting and SEO. 

She has recently penned a new book, Confessions of a Misfit Entrepreneur – How to succeed in business despite yourself; in which Kate shares how she went from business nobody to business success.

In today's episode we chat about how to get your head out of the sand and start looking at how to optimise your website and help Google fall in love with you!

Although it is such a BIG topic Kate really wants to stop the "dark arts" feel that many experts tend to give SEO and instead break down for you some really practical and easy to action tips to help you improve your site's ranking.

We also have a gorgeous chat about what it means to be a Misfit Entrepreneur, where her book came from and what it is all about.

Part business advice book, packed with tips, hints and strategies - part honest story telling of her mis-advanetures this book is a hilarious, honest and non-fluffy guide to being the kind of entrepreneur YOU want to be.

Kate's ultimate advice for anyone in business is this;

Honestly, try and be as much yourself as you can be! Don't try and create a persona - try to make your brand values, your tone of voice etc all your own!

Kate is gorgeous inspiration on so many levels and I am lucky enough to mastermind with her on a regular basis!

Join us both, and many more amazing women at the Artful Business Conference in Brisbane, this may!


The Artful Business School

Elle Roberts is the founder of the Artful Business Community & Conference. Elle is a creativity coach who can help you tap into your own AWESOMENESS and find success doing the work that LIGHTS YOU UP!