As the online, crafty, creative world grows there is more and more information out there about what you should and should not be doing to run a successful business. This is fantastically exciting!

However, there is a downside to all the hype. There are so many advice givers now telling you the right and wrong way to run a business.

While a lot of this advice is helpful and even true in a general sense, it isn’t necessarily all true for you and your business.


You might read somewhere that the best way to grow a successful, profitable business is to focus on wholesale accounts. If your pricing and processes are set up correctly, then it is pretty guaranteed that this is the most efficient way to build your business.

Thing is though, we don’t all want to be the next Carmen’s Kitchen. Sure, the story of a mum making tasty treats at her kitchen table and turning it into a multi-million dollar business is exciting, you might even find it inspiring, and if that’s what you want to achieve with your business I say “You go Girl!”.

But maybe, just maybe, you don’t want to create a story like that for yourself. Maybe for you, success is contributing a few hundred dollars a fortnight out of your business into the family accounts. Perhaps you are more focused on raising your kids, supporting your family in other ways and the business is a part-time gig.

What I want you to know is that this is just as valid and just as sacred a dream to have. If wholesale accounts don’t feel good to you, don’t pursue them. If you read somewhere you need an email list to have a successful business but the thought of it makes you want to pry your own eyes out, then don’t start an email list.

Build a business that is right for you and decide for yourself what your own version of success is.

The best way to do this is to work out what your idea of an ideal business looks like. You can’t work towards a goal if you haven’t defined it.

Once you have a picture of your ideal business you can start putting together a road map to get you to that place.

What To Consider;

+ What work/products/services do you enjoy working on the most?

+ What kind of timetable do you have in an ideal world; how many hours a day would you work and when?

+ What support would you have in this ideal business? Someone to do your books or manage your admin? Perhaps someone to help with production?

+ How much money would you like to be taking out of your business each year or each month?

+ What kind of training, courses, classes or other personal development would you like to be able to pay for through the business?

There are many more questions you can ask yourself. The clearer you can be with your goals, the more powerful the process will be.

Embrace the amazing wealth of information that is now available for creative business owners; it is an exciting and inspiring time! But do not let anyone tell you what your business should look like.

Build a business that is built just for you, your life and your version of success!